For brands, importers and retailers
The assistant has read your whole manual. Your buyer picks a language and asks, out loud or in writing. In the shop, before they buy. At home, when they get stuck.
You choose. Your customers pay $1 to learn how your product works, or you pay it for them and it costs them nothing.
How long does the battery last?
About 12 minutes of flight. The charger takes 60 minutes from empty. Don't fly below 20% or the auto-landing starts.
Voice or text. In the buyer's own language.
I founded and ran Juguetrónica. We designed our products and had them made in China, in the same factories the big brands use. We put our brand on the box and sold across Europe. So the returns were mine. The support calls were mine. I know what one badly explained product does to a season.
I have sat in your chair
Briefing a factory, approving samples, signing off the packaging, arguing about a claim. I know how the order looks from your side.
The problem is not theoretical
A product nobody understands comes back, and it comes back to you. That is where this idea started.
Built by a product person
Electronics, apps and firmware. I know exactly what a ten-page manual fails to explain.
Nobody spends a morning with ten folded pages. So the buyer uses the product wrong, breaks it, or gives up. Then they return it. The return lands on whoever put their name on the box.
Warning
43% read part of it. 8% never open it.
YouGov, August 2026 — 24,407 US adults
68% of consumer-electronics returns are "no trouble found". The product works.
Accenture, 2011
Returns cost 5–6% of revenue, all in.
Optoro, State of Returns 2024 · Accenture, 2011
Every call you avoid pays for a lot of QR codes.
Gartner, 2019
Doesn't read it
Ten pages, six languages, tiny type. It goes in the bin with the box.
Uses it wrong
Charges it wrong, skips a step, assembles part four before part two.
Breaks or gives up
Either it is damaged, or it simply "doesn't work" — which is worse.
Returns it
The shop takes it back without arguing. It is not their cost.
You get the claim
The chargeback walks back down the chain and stops at your name.
And the unit that comes back is not broken. It was misunderstood.
This one happens before the sale, and it costs you more than you think. A shopper is standing in the aisle holding your box. They cannot open it. They cannot try it. The photo does not say if it flies indoors, how long the battery lasts, or whether a nine-year-old can fly it.
People do not buy what they do not understand. They put it back and take the one they already know.
With a QR code they can ask. In the aisle, in their own language, before they decide. That is the sales code: printed on the front, written to sell rather than to explain. They do not need to own the product yet.
+20%
No integration. No development. No app for anyone to download. If you can email a PDF, you can do this.
The PDF you already have. Specs, troubleshooting, safety warnings, assembly. Whatever you print and fold into the box.
It learns your product end to end, in every language your manual already carries. Your brand, your tone, your product name. Not ours.
Two codes on the same box: one outside that sells, one inside that teaches. As many as you have markets. It opens in the browser: no app, no account.
Selling and explaining are not the same job. They do not happen at the same moment, and they are not paid by the same person. So each one gets its own code.
Sales code
It argues. It answers what the photo cannot: what it does, who it is for, whether it fits. The shopper is still deciding, so whoever wants the sale pays for it.
Print this line next to it
Questions before you buy?
Support code
It explains. Assembly, battery, pairing, spare parts, faults. They already paid for the product, so this is the code that stops a return.
Print this line next to it
Already yours? I will show you how.
Same agent, same manual, same box
There is no second manual to prepare and no second version of the packaging. It is the same artwork with one more code, and a code costs nothing to print.
Never on the same face
Each code goes on a different face, with its own line of text beside it. A code with no line is a code nobody scans, and two codes together with no explanation confuse.
Each code spends its own balance
Codes are free and you can have as many as you need. What you load onto one is never spent by the other, in either direction.
It talks, and it writes
It says the short version out loud and puts the steps on screen. You are not reading a manual: someone is walking you through it.
Every language, on every code
Your manual is already printed in several languages. The assistant speaks all of them, and the buyer picks one before anything starts.
No app, no account
It is a web page. Scan and it opens. Every extra step loses users.
It shows the drawings
Assembly steps, parts, diagrams. The voice tells you what to watch out for and the screen shows you the drawing, in its place inside the steps.
The buyer picks a language, and the assistant speaks first in your product's own voice. It says what it can help with. That costs nothing and it happens every time. A use only starts when they ask a real question and the assistant answers.
Their own, from the list, in one tap. Nothing is guessed: guessing a language is the worst possible way to open.
A recorded greeting for that exact product: "I am the assistant for the X3 drone. I have read the whole manual." Real voice, free on every scan.
Assembly, battery, pairing, spare parts, faults. Taken from your manual. It proves the assistant knows your product before anyone pays.
One use is 25 spoken questions, or 250 written ones. Speaking costs more than typing, so it is one budget. It does not expire, and they can come back as often as they like.
Ask how to assemble something and it does not read you eight steps out loud. It says "four steps, the third is the one people get wrong" and puts them on screen, with the drawing. You can re-read step two while you do step three.
Reading a manual on your own is work. Reading four steps while a voice tells you which one matters is not the same thing at all.
Scan the sales code and the journey is identical: pick a language, hear a greeting, see what it knows, then ask. What changes is the content. The greeting introduces the product, the topics are the ones a shopper asks, and the tone sells instead of troubleshooting.
A shopper who has not bought anything is unlikely to pay to ask. That is why the sales code is the one you normally prepay.
By default the buyer does, once, for $1. If you have loaded prepaid uses onto that code, they see no price at all.
The assistant says so itself, out loud, inside its answer, and carries on in writing. Nothing changes on screen: the board was already there and already being read. Written questions go ten times further, so there is a lot left.
Brands & importers
You design it, you have it made, you put your brand on it and you sell it. Everything that comes back comes back to you.
Distributors & retailers
You are closest to the shopper and furthest from the manual. This puts the answer in their hand while they are still deciding.
Point your camera here
A real product, a real manual, a real assistant. Point your phone at the code and ask it what your customer would ask.
You pay once for each product, to build its agent. After that, using it costs $1. The buyer pays that, or you pay it for them in advance. There is no monthly fee, and you are not charged for each unit you make.
Prices in US dollars. The setup band depends on your manual, so send it and we confirm the number.
It covers reading the manual, building the agent, describing the images and recording the greeting in every language. Charged once per product, not once per production run.
The price depends on the size of the manual, measured in characters and images. Never in pages. A Chinese manual fits into one page what a European one spreads over thirty. An assembly manual can be almost all drawings. The higher of the two axes decides the band.
Simple
up to 20,000 characters and 40 images
$250
per product
A short manual. Most consumer products land here.
Medium
up to 100,000 characters and 200 images
$500
per product
A full manual, with a troubleshooting section and a lot of drawings.
Complex
up to 200,000 characters and 400 images
$750
per product
A long technical manual. It runs on a different architecture on our side, and that is why it costs more.
Bigger than that?
We quote it. Send us the manual and you get a number, not a range.
The discount applies to every product in the account, in whichever band it falls into.
| Setup per product | Simple | Medium | Complex |
|---|---|---|---|
| 1–9 productsList price | $250 | $500 | $750 |
| 10–29 products10% off | $225 | $450 | $675 |
| 30–99 products20% off | $200 | $400 | $600 |
| 100 products or more30% off | $175 | $350 | $525 |
It stays moderate on purpose. Tooling one reference costs far more than this setup does. A few hundred dollars either way decides nothing. A steep discount would only mean that nobody ever pays the list price.
$1per use
25 spoken questions, or 250 written ones. It is one budget: speaking costs more than typing, so whoever types gets far more. They can come back as often as they like, and it does not expire.
A use only starts when the buyer asks something and the assistant answers. Scanning the code, picking a language, hearing the greeting and reading the list of topics cost nothing.
This is what we recommend, not a rule. Plenty of people do the opposite, and that is fine.
One product carries as many codes as you need: per country, per client, per chain. And for each of those, one code that sells and one that supports. Same agent, same manual, same languages. Codes are free. What changes is whose balance is spent and whose numbers you read.
Anyone in the chain can load uses onto a code: the brand, the importer, the distributor, the shop. While there is balance left, the buyer sees no price at all.
1–999 uses
$0.50
per use
50% below what a buyer pays
1,000–9,999 uses
$0.38
per use
62% below what a buyer pays
10,000–49,999 uses
Most common$0.28
per use
72% below what a buyer pays
50,000 uses or more
$0.24
per use
76% below what a buyer pays
No account and no contract. Choose the code, pay, and the uses are there.
In Europe the normal box is printed in eight languages and sold by a different distributor in each country. It carries one printed code. Without country balances, nobody funds that code: no distributor prepays a balance that seven other countries can drain.
Each distributor loads their own
A balance is tied to the countries it pays for. Your Italian distributor funds Italy, reads Italy, and is never charged for a scan in Poland.
You do not have to invoice another country
You send a link and each distributor pays for their own balance, directly. No buying the uses yourself and re-invoicing them abroad, which is VAT, an accountant and an argument.
The country comes from the IP, and the IP is not stored
No GPS, no permission dialog, nothing asked of the buyer. All that is kept is a two-letter country code. The buyer never sees any of this.
12 products with simple manuals, at $225 each after the catalogue discount: $2,700. Add 10,000 prepaid uses at $0.28 each: $2,800. Your buyers pay nothing. You knew both numbers before you committed to anything.
You could build a bot for one product. You will not build this. Here is the honest version of why.
One product is not the problem
Hundreds of products, two codes per market, a balance per country inside each one, manual revisions and analytics across a catalogue. That is a platform, not a weekend project.
Every language you sell in
Your manual carries the languages the law requires, and you sell in more than that. The agent has to be right in every one of them.
You get the data back
What buyers actually ask, where they get stuck, what they break. That feeds your next revision, and it builds up year after year.
An AI talking to your customers, sometimes children
Moderation, safety guardrails, and hard limits on what it will say. Nobody wants to carry that alone.
Your business is your product
It is not running an AI team. It is the same reason you do not do your own certification.
Being the one they ask for by name
When the retailer writes it into the purchase order, the decision stops being yours to argue. That is what we are building toward.
It exists, and you can try it right now without talking to anyone. The code on this page is a real product. Its manual went through the same pipeline yours would. Scan it and ask it what your customer would ask. What we decide case by case is timing. If you need it in production next quarter, say so on the call and we will tell you honestly whether we can commit.
No. The QR opens a web page. No install, no account, no login. Every step between the scan and the answer costs you users.
Every language your manual already carries, and more if you sell where the manual does not reach. The buyer picks one in the first screen. In a few languages the assistant answers in writing rather than out loud, and the screen says so before they start.
Because selling and teaching are different jobs, at different moments, paid by different people. The shopper holding the box has not bought anything yet; the owner reading the manual has. And a second code costs nothing to print.
Yes, and you should. Codes are free and there is no limit. Each one keeps its own balance and its own numbers. And if one multilingual box covers several countries, that single code holds one balance per country.
Each of them pays for their own country. One printed code can hold one balance per country, so the Italian distributor funds Italy and the Spanish one funds Spain. Neither drains the other.
No. You send them a link and they load their own balance, directly. You never buy a service in order to re-sell it across a border.
From the IP address, at country level only. No GPS, no permission dialog, nothing asked of the buyer. We do not store the IP: all that is kept is a two-letter country code. Precise location is personal data, and this assistant sometimes talks to children.
Because every answer costs us money. The greeting and the list of topics are files, so they are free. An answer is not a file. If you do not want your buyer to pay, buy the uses yourself and load them onto the code. That is what most brands choose.
Because most manual questions are one or two questions long. A free question is not a sample, it is the whole product. The greeting and the list of topics are free. That is enough to know what the assistant can do for you, before anyone pays.
No, and there is no limit on how many times they can come back. There is no clock running in the background either. The buyer can stop, put the parts down and pick it up next weekend. What runs out is questions, not time.
That is the honest risk, and it is the number that decides whether this works. It is also why there is no monthly fee. You pay for the setup once. After that you only pay for what people actually use. We measure the scan rate for each code and report it back to you.
No. We need the manual and the artwork deadline, and both are yours already. Your factory only has to print one more code on the packaging, which costs nothing and is the same job as printing a barcode.
Partly, and we will tell you where the gaps are before you print anything. The first report is useful on its own: it shows you exactly what your manual fails to answer.
With moderation, a scope limited to your product, and hard limits on what it will discuss. Where the product is for children that matters more, and it is a large part of what you are buying.
You update the manual on our side and every code already printed serves the new answers. A folded sheet of paper cannot do that.
The prices are on this page so that we do not waste each other's time. Bring a product and its manual, and we will tell you which band it lands in and what it costs.
Today this is something you can use to win shelf space. Once the big retailers write it into their specifications, it stops being an advantage and becomes a requirement. Whoever moves first gets to charge for it. The rest get asked for it.